US 5G internet provider inks deal with leading satellite constellation to deliver broadband with ‘virtually unbreakable’ connectivityIn a bold move to redefine the landscape of business broadband, US mobile operator T-Mobile has announced its collaboration with satellite leader Starlink to launch its SuperBroadband product. This innovative solution aims to address the long-standing issues that businesses have grappled with, including inconsistent reliability, limited coverage, and excessive complexity in their communication systems.
The importance of reliable communication for businesses cannot be overstated. It is not merely an optional luxury, but a mission-critical necessity. According to research from IDC, even a few minutes of downtime can have a significant financial impact, with losses averaging over $100,000 per hour across various industries. To mitigate this risk, many organizations have resorted to adding a second Internet Service Provider (ISP) for redundancy. However, this solution is only effective if a second provider is readily available.
This issue is particularly pronounced for businesses located in remote and rural areas. These areas are often underserved by legacy ISPs, which operate as regional monopolies, leaving significant gaps in coverage. Traditional or wired providers are simply unable to reach these areas, leaving businesses stranded without reliable connectivity.
For organizations with multiple locations, the challenge of finding and managing primary and backup providers introduces a whole new level of complexity. One study found that enterprise businesses could have more than 20 different ISPs servicing their locations. The end result is a logistical nightmare, with businesses forced to juggle regional and local internet providers, incompatible hardware, and disparate management tools from multiple suppliers. Each of these elements comes with separate contracts, rate plans, and support models, adding to the complexity.
This situation is particularly challenging for small and medium-sized businesses, which often lack the time or IT capacity to manage this complexity. For these businesses, reliable connectivity can feel like an unattainable goal.
Enter SuperBroadband, T-Mobile’s solution to these issues. This product is set to rewrite the rules of connectivity, shattering long-standing conventions that have defined business internet. “With SuperBroadband, we’re not just improving broadband – we’re redefining it,” said André Almeida, president of growth and emerging businesses at T-Mobile. “This is about taking the complexity out of connectivity and replacing it with virtually unbreakable connectivity to inspire confidence, so businesses of any size can focus on outcomes, not obstacles.”
SuperBroadband combines the power of the US’s largest 5G network with Starlink, the owner of the world’s largest low-Earth orbit satellite fleet. This combination allows the service to extend coverage to virtually every business location in the US. It is designed to keep businesses online through virtually all outages and disruptions, with independent 5G and Starlink pathways providing built-in redundancy that surpasses legacy services.
Outdoor 5G equipment enhances signal strength and extends access to T-Mobile’s network, while routers bring connections together. This innovative solution is set to revolutionize the way businesses approach connectivity, providing a reliable, comprehensive solution that eliminates the need for multiple providers and complex management systems. With SuperBroadband, businesses can focus on what truly matters – their operations and outcomes, rather than the obstacles posed by unreliable connectivity.
